For over 70 years, Hershey resisted advertising their products on radio and television. Yet, you may recall watching the iconic Hershey’s Kisses chocolates wrapped in red and green foil ringing to the tune of “We Wish You A Merry Christmas” or the popular, “Hey! You got chocolate in my peanut butter…” Reese’s Peanut Butter Cups commercials. So what changed?
